Our Story

We were overjoyed when our son was born and were loving every moment of being first time parents. When he was 3 months old we discovered he had eczema which made him itch uncontrollably, we did everything to improve his discomfort.

We consulted several experts (including a pediatrician, dermatologist, allergist, naturopath, and homeopath), and went through various remedies and life style changes. Although, every specialist had a different approach to treat eczema one thing that was common across the board was the importance of the right clothing for his comfort. A big finding for us during this process was to know the benefits of cotton clothing. Unlike blended and synthetic fabrics, cotton is soft, breathable and hypoallergenic.

Over time we saw improvement with his eczema without using strong medication. Our son’s wardrobe is now exclusively made from 100% cotton and organic cotton, and it has made a world of difference to his comfort and wellbeing. The benefits of cotton clothing were so much that we wanted to share it with everyone! Not just those little ones who have skin sensitivities, allergies or eczema, but for every baby. Because we believe every baby deserves only the gentlest care. This is how Surprisly was born!

When we created Surprisly we researched and interviewed several brands. In addition to the local brands in the United States we visited manufacturers and designers in various countries to understand their practices. We have built a team to evaluate the brands and clothing we select and is critical about the clothing we curate for our boxes.

Surprisly is a company started by a mom, a dad and a baby; for other moms, dads and babies. We hope you’ll join our family.